Gimbel’s Manager: Why are you smiling like that?
Buddy: I just like to smile, smiling’s my favorite.
Well, I know why I’m smiling. I love this time of the year and what I love even more are the creative holiday campaigns that inspire us to give back. Here are three social media campaigns worth checking out.
1. #GoodSpotting – The Case Foundation
Since social media is a strategic focal point for this philanthropic foundation, it’s no surprise they’ve taken a simple concept – document people and businesses doing good – and are integrating every facet of social media to encourage and share participation. They payoff? Besides feeling good about yourself and helping others, the foundation has arranged a sweepstakes with $500 in holiday spending cash and a $5,000 donation to your nonprofit of choice.
Check out their kitschy promo video below:
2. December to Remember – Lexus
Lexus is taking December to Remember – the company’s annual sale and promotion – to the next level by integrating social media with holiday philanthropy. This year, through Jan. 3, Lexus will donate $5 to Toys for Tots each time someone shares one of its “big red bows” on Facebook and Twitter. The donation is capped at $100,000.
3. 12 Days of Giving – Walmart
This year, the mega-retailer is using Facebook to solicit nominations of nonprofits who people think should receive part of $1.5 million the company is distributing in grants this season. The campaign, called 12 Days of Giving, benefits people in need of basics like clothing, food, shelter and baby supplies.