Adobe has taken the “cloud” to a new level. Most know of the cloud as a remote storage space, but Adobe is using it for much more than that. It’s a designer’s playground. With a reasonable $49.99/mo price tag, a designer can access every program in the Adobe Master Suite Collection. For many, this is more achievable than spending $2,600 to purchase the Suite outright. This is a much simpler pricing structure than Adobe’s previous release, which had many designers like me agitated.
Adobe® Creative Suite® 6 software delivers a whole new experience for digital media creation, enabling you to work lightning fast and reach audiences wherever they may be. Now, for the first time, CS applications are also available through Adobe Creative Cloud™, giving you the flexibility to download and install them at any time. Plus, access additional applications, publishing services, and new products and features as they are released.
I believe other software companies will start taking a similar approach. It’s a win-win for everyone. This provides affordable pricing for the consumer, and less piracy against the software companies. Not to mention that this will keep the software current for everyone, making it easier and more efficient for software companies to support. As a former business owner, I wish this option had been available when I launched my company. This approach allows designers to focus on producing better design without worrying about having the right tools.
I’m even more excited that Adobe is emerging as a leader in the tablet arena. I believe they are pushing computer manufacturers to develop a tablet for the designer. With some of the basic Touch App software they have developed thus far, it’s only a matter of time before we can use a full version of Photoshop on a 17” tablet. Now we just need a computer manufacturer to step up to the plate and build something that can handle real computing. There is no question that tablet devices are the future of computing. The Asus Transformer Prime is probably the closest thing I have seen, but is too small and not powerful enough for designers and their software. As a designer, I’m looking forward to what the future has in store for our industry with software and hardware. This is a no brainer and should be the model moving forward for software companies.
What do you think about this new pricing structure Adobe has introduced?