Bringing Creativity Back to PR

Being a public relations practitioner is so much more than sending out press releases and pitching stories. Yes, for some, getting client coverage in the Wall Street Journal is the Holy Grail of PR, but for industry professionals, should the goal be a bit … different?

I’m talking about creativity (or, at times, lack thereof) in the field.

Practitioners have the responsibility to push the envelope when it comes to creativity in PR and clients have the responsibility to let public relations professionals do great work.

Sometimes, all it takes is some inspiration to remind us all that public relations, as a part of the marketing mix, is multi-dimensional. (Thanks to IKEA, a Port-O-Potty and an Italian agency’s creative thinking for inspiring this post.)

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